Social CRM Article for the Institute of Sales & Marketing Management Magazine

Effective online networking requires you to do more than simply
collect contacts.  In this article in the Institute of Sales & Marketing Management’s Winning Edge magazine, I give my views on its true potential.

Visit the ISMM’s website here.

We welcome your comments on the article below.

PRESS RELEASE: Two fifths of small business people reluctant to make business connections on Facebook

WeCanDo.BIZ Limited, the online sales leads and business referrals network, has revealed the results of the second annual Business Networking Trends Survey.

Selling Socially – why make it so hard!

I have just read a blog written by Brian Vellmure called The 5 Stages of Customer Acquisition for the Social Business (Part I)

As I read I found that I really had to comment.

PRESS RELEASE: Free Social CRM launches to help SMEs win more business from social networking

WeCanDo.BIZ Limited, the online sales leads and business referrals network, has launched a Social CRM addition to its established website to assist small business owners to turn their social networking contacts into customers. Called WeCanDoCRM, the service is free to all businesses

Introducing WeCanDoLive

Come and join us for for the very first WeCanDoLIVE — an exciting new business networking concept that brings the best of our online network face-to-face!

Social CRM – what on earth is it?

Social CRM is a term that has been bandied about for some time. Do a search on the web and you will find all of the big players talking about it. Oracle, SAP, Sage etc all seem to have some sort of offering or some sort of message.

The question I would ask is, are the people who traditionally market CRM solutions the best ones to talk to us about Social CRM? Having worked during my career for large global software vendors I know all too well how easy it is for them to pluck a new cool term from the market and then to redefine an existing product set as one which neatly fits the ‘new’ paradigm. And I wonder if such is the case with Social CRM.