Corporate Resistance to Social CRM

So, imagine you are a sales manager. You walk into your office and you find all of your team ‘messing about’ with social networking sites. What would your reaction be? I have managed sales teams and managed sales managers and I guess that my historic reaction would have been pretty much unprintable.

I know why too. Social networking has very much been seen as, well, social. Not very business-like. A bit matey.

The world is changing and changing rapidly but are opinions at the coal-face of the business world also changing?

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Social CRM – what on earth is it?

Social CRM is a term that has been bandied about for some time. Do a search on the web and you will find all of the big players talking about it. Oracle, SAP, Sage etc all seem to have some sort of offering or some sort of message.

The question I would ask is, are the people who traditionally market CRM solutions the best ones to talk to us about Social CRM? Having worked during my career for large global software vendors I know all too well how easy it is for them to pluck a new cool term from the market and then to redefine an existing product set as one which neatly fits the ‘new’ paradigm. And I wonder if such is the case with Social CRM.